The web analyst It is one of the most sought-after professional roles on the job market. In a market saturated with data, companies need professionals who are capable of analysing, understanding and drawing conclusions from this data. With an expert in this field, it is much easier to set realistic objectives that will lead you to success. That is why, today, we are taking an in-depth look at this role, which is essential for organisations.
At Euroinnova, we want to explore the duties of a web analyst in a company. What’s more, we’ll explain why you should take the plunge and become web analyst and we’ll tell you what you need to become this sort of professional. Whether you already have your own websites Whether you work for a large company or not, we’ll provide you with the knowledge you need.
Are you ready? Let’s get started!
What is a web analyst?
We can define the web analyst as the professional responsible for measure and analyse the effects of any action carried out in a website. For this reason, the first of its tasks focuses on the data collection and analysis. They must then interpret all this data to draw the relevant conclusions. Note: this professional must not lose sight of the wider context and must ensure that any analysis is contextualised.
Why would a company hire a web analyst? To set the organisation’s actual objectives and to be able to revise them in line with changes in those figures. This professional must take into account the company’s development over time in order to identify the next challenges to be tackled. They must also keep up to date so as to make any adjustments required by the company.
What does it take to be a web analyst?
Have you been persuaded to study and become a web analyst? If you’re interested in updating your professional profile and exploring this new career path, the following information will be of interest to you. At Euroinnova, we get straight to the point, setting out the requirements and skills that anyone needs to develop in order to become web analyst and enter the labour market with confidence.
- You must have knowledge of digital marketing, incorporating knowledge and concepts specific to the SEO, SEM, social media o email marketing.
- You must be used to working with data, being able to analyse trends and patterns to extract valuable information.
- You should be familiar with web analytics tools, as Google Analytics, Adobe Analytics or Mixpanel, amongst others.
- You must have technical knowledge of web programming languages. For example, HTML, CSS y JavaScript. Why? Because they’ll help you connect different data sources and communicate more smoothly with the development team.
- You must propose solutions efficiently and promptly, presenting clear and comprehensible reports.
- You should be curious by nature and committed to lifelong learning. In the field of web analytics It is crucial to keep up to date with the latest trends.
- You must have communication skills that enable you to work as part of a team and report on your progress.
- You must always focus on the user, understanding their needs and behaviour. These days, everything you do must be user-centred.
Duties of a web analyst
Next, we’re going to take a closer look at the tasks carried out by a web analyst in their day-to-day lives. Let’s get started!
Choose your analysis tools
The first thing a data analyst is to choose the web analytics tools with which you will be working. You should ask yourself the right questions before choosing one tool over another. What data do you want to find? Should we prioritise the traffic at conversions? Once you have analysed your objectives, you should look at the market to see which platform best meets your needs.
Here are a few web analytics tools the best known:
- Google Analytics.
- Clciky.
- Mint.
- Church Analytics.
- CloudFlare.
- Piwik.
- CrazzyEgg.
- Open Web Analytics.
- Clicktale.
Monitor the information
One of the main tasks of a web analyst involves monitoring the entire traffic which receives a website. What does this work involve? Essentially, identifying its source (organic traffic, (e.g. referral, direct…), the user’s browsing device or demographic profile. Ultimately, it aims to gather valuable information about users who visit a website.
Manage online campaigns
The web analyst o data specialist has all the data at its disposal, segmented and filtered. We can therefore conclude that it has a wealth of information available to create the best marketing campaigns possible. That is why it plays a key role in the team’s dynamics SEM monitoring campaign performance and revealing the actual return on investment.
Track conversions
The traffic, on its own, is of little use to a website, so it is essential that all users end up taking a specific action. As a general rule, all websites aim for the user to purchase a specific product, a moment which is defined as conversion.
Therefore, monitoring these conversions It is also one of the most important tasks of the web analyst. It not only records the figure, but also compares it with the previous period. Ultimately, this professional looks for patterns to explain variations over the course of the year, for example. Similarly, it provides a deep understanding of where improvements can be made.
Analyses the data
As we have been saying, the aim of the web analyst is to understand all the data it is able to gather and present a series of accurate conclusions to its superiors. In this way, the management committee receives only information on the organisation’s critical issues, as well as positive trends. In other words, this analytical work acts as a filter to select only what is relevant.
Proposes improvements
The aim of any analysis is to propose improvements that optimise a website. With the ever-increasing conversions With this in mind, improvements could include changing the purchasing process, the position and design of the ‘Buy’ button, or the information contained on that page. Along the same lines, the web analyst will produce charts and reports that enable the information to be understood within a short period of time.
How much does a web analyst earn?
To round off this post, we’d like to answer the million-dollar question: what is the salary of a web analyst? According to some industry websites, a senior web analyst, with 3 or 4 years’ experience, you can earn between 25,500 and 30,500 euros a year. However, you should bear in mind that this is a rapidly growing role that all companies need to avoid wasting time.
Start laying the groundwork until you are web analyst, having completed training in Digital Marketing or courses that explore some of the tools most common in the sector. Specialising gradually will enable you to add value to your professional profile. Visit Euroinnova and see if we offer any of the training courses you’re looking for. We’re sure we do!
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