{"id":3557,"date":"2025-10-05T00:00:00","date_gmt":"2025-10-04T22:00:00","guid":{"rendered":"https:\/\/tecnologia.euroinnova.com\/sidebar\/"},"modified":"2026-08-05T11:10:35","modified_gmt":"2026-08-05T09:10:35","slug":"sidebar","status":"publish","type":"post","link":"https:\/\/tecnologia.euroinnova.com\/en\/sidebar","title":{"rendered":"Sidebar"},"content":{"rendered":"

Within a web page, the sidebar<\/strong> It plays a very important role, as it provides a unique space for showcasing things that interest us. Nowadays, it is very common to see forms<\/strong> to subscribe to a newsletter or download lead magnets<\/strong> in this section of the website. That\u2019s why today we\u2019re going to take a closer look at the sidebar concept<\/strong> and all the features you need to bear in mind.<\/p>\n

Is the sidebar an important element because of the design<\/strong>? Among other things, but it is also relevant in terms of SEO,<\/strong> as it enables you to establish a coherent internal linking strategy. On the other hand, for the CRO<\/strong> It is also an important factor because it can boost a website\u2019s conversion rate.<\/p>\n

However, with the growth in mobile phone use<\/strong> From a user\u2019s perspective, the sidebar is an element that is losing its prominence. Would you like to find out more? Let\u2019s get started!<\/p>\n

What is a sidebar? Definition<\/strong><\/h2>\n

The sidebar<\/strong> can be translated into English as sidebar,<\/strong> being the space next to the content on a web page, both on the left<\/strong> as well as the right.<\/strong> Even so, rather than one bar, there are actually two columns<\/strong> in the margins, where we can add various blocks or widgets.<\/p>\n

As we have been saying, the sidebar<\/strong> It is used to display elements that we are interested in, as they will be visible to the user right from the start as something sticky,<\/strong> fixed. It could be a subscription form, the latest blog posts<\/strong> or an image that links to a product page on the website. It therefore plays a key role in achieving the objectives of the website.<\/strong><\/p>\n

However, the sidebar is losing popularity for two main reasons: it can to distract the user,<\/strong> distracting him from his reading; and, as the mobile version,<\/strong> The sidebars are not displayed until the end of the content, which means they lose all their effectiveness. These, then, are the two reasons why they may disappear in the near future.<\/p>\n

What is the sidebar used for?<\/strong><\/h2>\n

To optimise a website so that it achieves all its set objectives, it can be very useful to use a sidebar to display the information we want to highlight. For example, if our aim is to attract traffic, featuring related articles can improve our link building and, consequently, boost our SEO for Google.<\/p>\n

Next, we\u2019re going to look at a breakdown of the benefits of a sidebar:<\/strong><\/p>\n

You\u2019ll see more content<\/strong><\/h3>\n

As we\u2019ve already mentioned, one of the main widgets in the sidebar is a content compilation<\/strong>\u2026that you want to show users. It\u2019s a way of highlighting them in the sidebar, without interfering with the visitor\u2019s normal reading experience. Furthermore, it addresses the interlinking<\/strong> and the content marketing strategy is strengthened.<\/p>\n

You\u2019ll attract more leads<\/strong><\/h3>\n

The purpose of your website could be generate more leads<\/strong> so that they move through your sales funnel. That\u2019s why it\u2019s common practice to capitalise on the traffic generated by the blog by including a subscription form for a newsletter<\/strong> or with a lead magnet<\/strong> so that they can provide their email address. This contact database can then be used for email marketing.<\/p>\n

You\u2019ll generate more interactions<\/strong><\/h3>\n

These sidebars also often feature buttons for navigating to social media sites<\/strong> for the brand. This is a good thing because we can make the most of organic traffic to gain followers on our social media platforms, but it also means we\u2019re driving users away from our website. Once they\u2019ve landed on Facebook or Instagram, it\u2019s very difficult to get them to return to your website.<\/p>\n

This reduces the time visitors spend on your website, which can also affect your search engine ranking.<\/p>\n

You\u2019ll increase your revenue<\/strong><\/h3>\n

If you work, for example, with AdSense,<\/strong> on sidebar<\/strong> is the ideal place to publish the advertisements<\/strong> and encourage users to click. As it is located in the sidebar of the website and remains constantly visible to the user, it is natural that this increases the chances of receiving clicks. If, instead of monetising with AdSense, you have your own products, this is also a perfect place to redirect traffic.<\/p>\n

You\u2019ll strengthen your brand<\/strong><\/h3>\n

This sidebar can be used to promote content about your brand<\/strong> to help users remember them better. For example, many bloggers include a brief summary about themselves and their activities. They build their brand and instil greater trust in visitors.<\/p>\n

Advantages of using a sidebar<\/strong><\/h2>\n

What are the advantages of using a sidebar<\/strong> on your website? This will help you make a decision.<\/p>\n

Boost the visibility of your content<\/strong><\/h3>\n

In the world of SEO, it is often a complicated and time-consuming process for new content to attract high traffic straight after publication. For this reason, placing this content in the sidebar can help increase visitor numbers right from the start.<\/p>\n

Improve navigation<\/strong><\/h3>\n

The sidebar<\/strong> It is the ideal place to include links to the most important sections of our website. It is also important that these links are relevant to the content the user is currently viewing. In this way, it we make navigation easier<\/strong> and, consequently, the length of time they spend on our website.<\/p>\n

You can customise it to suit your tastes<\/strong><\/h3>\n

To add and change the information in your sidebar, you don\u2019t need to know anything about programming or HTML,<\/strong> because, if you use WordPress,<\/strong> It\u2019s very easy to customise this element. What\u2019s more, there are plugins available that add new features and widgets which you can add to this sidebar.<\/p>\n

Drawbacks of the sidebar<\/strong><\/h2>\n

At Euroinnova, we won\u2019t just focus on the advantages; we\u2019ll also look into the drawbacks of a sidebar. We\u2019ll mainly be addressing two key issues.<\/p>\n

Distraction<\/strong><\/h3>\n

All the information we include in the sidebar is positioned in such a way that it is impossible to miss. Therefore, the user can to stray from the main objective<\/strong> where they arrived on the website and were taken to a new page without really knowing why. That\u2019s why you need to choose very carefully which widgets to include in the sidebar.<\/p>\n

Different mobile version<\/strong><\/h3>\n

The mobile version of the sidebar<\/strong>, quite simply, it doesn\u2019t exist. In these cases, the information we place in the sidebar is positioned at the bottom, after all the content. As such, there is little point in it appearing on the mobile version of a website.<\/p>\n

How do you customise your sidebar in WordPress?<\/strong><\/h2>\n

If you use WordPress, changing and customise the sidebar on your website<\/strong> It\u2019s really simple, as the platform offers various templates for this. In our website\u2019s editor, we can choose whether to place it on the right or left-hand side of the page, although we can also use one on either side. This is an unusual practice, but it is possible.<\/p>\n

Via the tab \u201cAppearance\u201d<\/strong>, you can enable the sidebar and add the various options it offers. When you click on \u201ccustomise\u201d<\/strong> You\u2019ll be able to access all the available widgets. All you need to do is activate them and configure them to work the way you want. If there\u2019s a widget you\u2019re missing, you\u2019ll need to search the WordPress repository for a plugin that includes what you need.<\/p>\n

By default, your WordPress theme offers a range of features, but you can add new ones via these plugins<\/strong> in a simple way. This way, you can customise your sidebar exactly as you wish. As a reminder, here are a few things you can include:<\/strong><\/p>\n

    \n
  • Social proof.<\/li>\n
  • Social media.<\/li>\n
  • Internal search engine.<\/li>\n
  • Lead magnets.<\/li>\n
  • Support or customer service.<\/li>\n
  • Newsletter subscription form.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Dentro de una p\u00e1gina web, el sidebar juega un papel muy importante, ya que forma un espacio \u00fanico para ofrecer […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3557","post","type-post","status-publish","format-standard","hentry","category-metaterminos"],"acf":[],"_links":{"self":[{"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/posts\/3557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/comments?post=3557"}],"version-history":[{"count":0,"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/posts\/3557\/revisions"}],"wp:attachment":[{"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/media?parent=3557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/categories?post=3557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tecnologia.euroinnova.com\/en\/wp-json\/wp\/v2\/tags?post=3557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}